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Designing a website is like going to a party -

The most extensive guide ever written, featuring 25 fundamental laws.

I often get the question if I can design a website. Because I’m a UX designer I must be pretty adept at designing websites as well. I am! I’m pretty good at everything. But my focus isn’t websites, it’s applications. They require a whole different level of UX, stuff like tables, forms and complex navigation hierarchies you won’t find in websites, at least not the more basic ones. So asking if I can design a website is like asking a factory-builder to build you a toolshed. Peanuts!
But that’s not quite right, is it? A website may seem simple and boring, especially when it’s nothing more than a vamped up business card, but requires a good understanding of UX too. And to be honest, I find designing websites a challenge, every time again, because it doesn’t seem like a challenge. And if there’s something this boy likes – besides Marion Cotillard – it’s a good challenge.
Hi Marion 😉
 

I met Marion two weeks ago at a network party for the rich and famous, to which I was a star guest, together with Prince Reinier of Monaco. She told me she was an avid follower of my website. She had read all the articles and enjoyed the artwork, she said. That got me thinking. Doing a website is a lot like going to a network party. 

 

Let’s assume for a moment you’re at such a party. You meet a guy, you engage in some small talk and then you ask him what he does for a living. He’s in the business of cloud hosting. The day after you go check his website and find a whole bunch of bloated words and meaningless pictures and get lost in an incoherent navigation. You don’t feel like going over all the pages to find out, so if you don’t get it in 5 seconds, you skip it. It’s not that important to know. The result is that this guy looses any spot he previously had in you mind. Unless he did a funny dance for you.

 

You know by dutifully reading my previous articles that I hate stating the obvious, but when people keep forgetting the obvious, it’s my duty as a designer to tell you to 1) know your damn audience and 2) understand that if you want it to be clear what you do, it must be clear in how you say or show it. People have no patience. If you know people visit your site and only do so because they expect to know what you do and who you are, than why do we spend so little time actually doing a good job with it? It isn’t exactly rocket science. All it needs is a little focus and attention and you’re fine. So, because I’m such a sport, I made a checklist, pimpstyle! It’s the most extensive checklist ever written with 25 fundamental laws I invented myself. So without further ado, let’s go party!

Disclaimer: This article is not aimed at webdesign professionals who think they know better than me. I honestly doubt if anyone does. It's aimed at a business owner who thinks he's brave enough to go about it by himself (or hire some douchebag to do it for him for minimum wage, which is always a very good idea 👍 )

 

Preparing for the party.

1. What story will you tell?
I guess you know what you do and what you’re trying to sell to others. I’m hoping that’s clear for you. But is it really for others? I know full well what I do, but I know even weller that others have no clue, even when I try to explain it to them. They just don’t relate to my line of business and find it abstract to imagine what I do all day? When I tell people at dinner table how I improve the user experience of digital applications, they just listen with their mouths open, one eye staring at the ceiling. The next thing they ask me if I like the cake. So be honest with yourself and step outside your own shoes for once (you egotistical ass): “is what you do clear to others?”
 
7,34 times out of 10 it’s not (statistics taken from the Zimbabwe Bureau of Online Transactions between 1984 and 1997). So test with your granny, go talk about it at your kid’s school and get with a strategist to make it all clear. Take time to get this right because if it ain’t clear to you or your partner, it won’t be for others.
 
Two likable men understanding each other because it was a good story.
 
 
2. Who will you be talking to?
 
Going to a network party means meeting the people you want to meet. It means knowing who to meet and preparing for it. Knowing your audience is knowing who your buyer personas are, a heavy-weight word for ‘your customer’. The people at the Buyer Persona Institute can tell you what a buyer persona is (I hope). Now, I’m not going to dive into this topic myself because if I did, I would probably be insulting you. Of course you know who your audience is! But just to be on the safe side, ask yourself if you really, really, like really know the answer well enough. Really! 
 
Just as important as knowing who your audience is, it’s also crucial to understand who your audience is not. Who do you not want as a client? As a building contractor, you might hate doing stuff for small clients with little to no budget and a ton of ridiculous requirements that even your biggest client can’t afford. So in that respect, discern who to direct your story at and learn how to say no to those who don’t fit that description.
 
3. How do you want to be perceived?
Next is thinking about your visual style. Don’t mind about the details yet, just conceive it. Picture yourself between the people at the party. How do you want others to perceive you? Will you dress up your site professionally, gracefully, whimsical or sexually, or all of the above like this site? Without actually getting into the nitty gritty in this phase yet, it means:
 
–> Determining your tone of voice. What type of business are you and how do you address your users? Is it gonna be formal or casual? You tone of voice should then logically match your visual style. 
–> Determining your type of imagery: what kind of images will match your story, your tone of voice? Are they gonna be authentic or casual? 
–> Determining the extent of your story: how extensive do you think your story should be? Whatever you feel your audience should know about you, forget that they really care. Make it short and catchy, something that sticks. So is a teaser with call to actions enough or do you really think you need to lay out the whole story?
 
The act of strategizing and conceiving it prepares you better for the execution phase afterwards.
 
A woman who knows how to get her audience hooked for a few seconds.
 

Dressing up.

4. Structure your story.
Knowing what to tell and who to tell it to, you now fold it into a structured story, something that digests better to consume. Something people can actually relate to. You define an entry point (such as stating the problem first), you define where to include your solution and you determine where your call to actions might fit in. It’s like preparing for your elevator pitch. 
 
I ask my family when was the last time they had a frustrating interaction with an app. Boy, do they have stories to tell! Then I tell them it has a lot to do with the interface and how fucked up it sometimes is. The aha-moment comes right about that time, because clear enough, I’m that guy who makes it better. 
 
A random woman at a party who finally understands what it is I do for a living.
 
Like in my example above, you might start with describing a problem we all have, getting your audience into your zone. Once they relate, you can target them with your solution, clear and concise. Don’t bother them with details just yet. You’re only onboarding them. The next step is retention, how to keep them onboard. In any case, you should be able to clearly expose what your product is and what it can do for your prospect, so she has a clear conceptual model of it. 
 
The art of structuring is called information architecture in UX: this means ordering the flow of your message in a way that feels natural for people. For example, when you sell a product, show a picture of the product in its setting with a clear copy of what it does, accompanied with a call to action button and in some simple steps what it does.
 
This is a nice way of telling your story above the fold: a catchy call to action, accompanied by a picture that actually shows what the product does and then 3 simple steps to get going, in logical reading order.
 

5. Remain credible and original.

 

Make it credible while staying above the surface. Tell your story coming from yourself, not following the standard textbook copy of every other site in your line of business. For example, don’t tell your client you’re his number one partner in whatever it is you do. Everyone is! Don’t use fancy words you barely know how to use in a proper context like I do. Dive in deep enough telling how you can help your client without hitting him with superficial words. People grasp inauthenticity very fast.

 

Stay original. Don’t copy text from other sites, don’t let ChatGPT write your whole story. Before publishing, use a tool like Copyscape to ensure that it passes duplication standards. Posting duplicate content on your website will result in steep penalties from Google, including possible removal from search engine results. 

 

Subsequently, make with some humour. I mean really, 9 out of 10 websites tell a similar story. When we meet people, we tend to tell the same stuff everyone does, because, well, it’s what everyone does. While I’m a big advocate for conventions in UX, I’m anti-conventional in things like copy and images. Look, I should be writing a fine article with fatherly advice but honestly, I couldn’t give a fuck whatever the fuck you do with this shit. It’s your life. Just leave me alone. Humour I say, just not as tasteless as mine.

 

 

Add testimonials or reviews. By featuring customer testimonials on your site, you demonstrate your company’s skills, products, and commitment to customers. If you already have a loyal customer base, reach out to a few and sollicit online reviews. If they’re willing to provide a recorded testimonial, take advantage of this opportunity to create a branded video.

 

 
6. Power up your copy.
 
Once you know what to tell, write it out in details like you would say it. Leave it a few days, then rewrite the damn thing. Do that as often as you feel needy, until you have a good structure with good copy (which is basically just your text). Then make it shorter. It’ll stick better. Then, make it shorter again, until you can’t anymore. 
 
Remember, we scan something before we read it. We only read long texts when we decide for ourselves it’s worth doing so. In any other occasion, we hate it. It takes too long. So your copy should support this habit, first by the layout of your text (using headers and paragraphs, using an agreeable and readable font, putting accents with bolds – but not too much,…), then by the content itself (which should be about short, clear sentences) and by the tone of voice you just determined in the step above.
 

Now, if you’re serious about your business, you would be well advised to hire a copywriter or content strategist that takes care of the above, just as you would hire a designer to take care of all that’s about to follow. It also makes sense to do this exercise in parrallel with a preliminary design phase, meaning you would structure and write out your text in relation to how it would be visually displayed on your site, using a wireframe to position your text.

 

Wireframing phase where copy is directly mapped to the layout of the story.
 
Keep consistent and self-explanatory microcopy (the little copy on buttons and the sorts). For example, when you have a form on your site, don’t just say ‘send’ but use ‘send form’ instead. One simple word adds more context, even when you think it’s clear enough.
 
7. Optimize your navigation.
In UX, navigation would be one of the first things you design. It will act as a coat rack to hang all your content on. And if you have lots of it, your navigation better be good (think e-commerce sites). Following law nr. 5, it is obvious that you don’t just delete all the stuff that didn’t make your shortlist of focused content. Your product or service can do more than just that. 
 
Therefore, make extra functionality that is not primal to your focus hidden and discoverable, meaning: if your site’s main focus is selling articles and promoting their low prices, than focus on that and keep it short. Position it in front of everything else, on your homepage, so your customer can get going with whatever she came to you site for in the first place.
 
Your core functionality should not be searched for, it should be there, right in front of the user. However, your user doesn’t always land on the page you want her to. So you’ll have to guide her intuitively to the right page. That’s navigation for you. It’s absolutely crucial to a good usability of your website. Navigation is not only a well-structured navigation bar or menu that respects the same natural laws of information architecture discussed above, it’s an interplay of delicate UI elements to guide the user and give her feedback at the right time. Below are a few patterns to consider.
 
If you have a lot of content, use a searchbar. You can combine different types of searchbars (like a table- or grid-specific searchbar and an application-wide one) but your site should always contain a general searchbar in your navigation menu at the top, that spans the whole site. Looking for anything will take you to a Google-like results page from where you can navigate to the specific page on the website.
 
Use breadcrumbs, that little absolute path on top of every page that shows where you are in the website. It’s subtle but it gives feedback and control. Remember that a lot of users will arrive at your page through a Google search. This means more than once they will land at another page than your homepage. Getting them to navigate to what you regard one of your strongest pages requires them to find it easily in the navigation.
 
 
Often it’s good practice to repeat all you menu- and submenu-options in the footer of your site, because by learned convention, that’s where a lot of users go to look when they can’t find it in the main navigation. A careful reader might have spotted some paradox in the last sentence, but nevertheless, it never hurts putting your entire navigation in your footer. It’s what’s known as a sitemap.
 
Pretend you’re a real designer and keep accessibility in mind. It’s a thing. I won’t pretend to know a lot about it and I don’t feel like getting into that right now. But knowing that at least 15% of the world’s population deals with some form of disability, I absolutely acknowledge the need for it! If you like a taste of how inclusive design or accessibility translates into a website, check out the site of clothing store Bershka. They went all the way!
 
Bershka is an example of a site that went all the way with accessibility. You can set all features to your liking.
 

8. Make it visually simple.

 

A no-brainer, of course. But what’s appealing? Marion Cotillard is appealing! Why? Everything about her is simple and clear: you know what her story is (she’s an actress), she tells it wel (what an actress!), she dresses well and she’s a complete beauty (look at that smile). Every time I meet her at a party, I love speaking to her. You site should be Marion. While focusing on the essentials, you should rule out everything that distracts a user from it (unless your site’s revenue model depends on those nice catchy ads on the side). 
 
Your site should be simple and elegant, like this exquisite example below.
 
An excellent example of how things are made simple with a strong story and a clear layout. Should be a guide to us all!
 

9. Respect conventions. 

 

Conventions in webdesign are established design norms that users have become accustomed to. Conventionsare cool: it’s cool when a user doesn’t have to think too much to find something. Really, when everybody else does something, you should do too. Except when everybody raps in German.

Conventions in webdesign include logo placement, which is always in the top left-hand corner of the page. Research by the Nielsen Norman Group found that getting back to the homepage is around six times harder when the logo is in the centre of the page rather than in the top left.

 

Your navigation sits at the top of your page as a horizontal bar and is always sticky. You could do a sidebar navigation but it’s not conventional and users associate this more with functional web applications than websites. If you have a secondary navigation or submenu it usually resides right underneath your primary one or on the left side of your page. But again, less conventional for websites. When it’s an e-commerce site, that left-side place is more reserved for filters.

 

Buttons are visually noticeable and have higher contrast so users find them easier. They also have different interaction states (like hover or pressed) to disclose to users that it’s an interactive element that’s clickable.

 

It’s clear when something is a link and you can click on it, by either giving it a different colour (usually your brand’s primary colour) or underlining it. Underlining text that isn’t a link just confuses people. While underlining is a strong convention (in fact it was one of the very first with the advent of HTML and CSS), it isn’t a requirement anymore since users understand that a coloured text is a link.

 

You can go wild with using fancy icons but don’t mess with icons that depict a standard action like ‘edit’ (a pencil-icon), delete (a ‘trashcan’-icon) or close (an ‘x-mark’-icon). These icons play into what is known as affordance in UX and are too conventional to be replaced by something else. If your action requires an icon that’s not conventional, accompany it with a label or at least with a hover tooltip (which is advisable in any situation).

 

Similar to the above, labels to categorize items or convey actions on buttons should be conventional. A lot of sites try to be original by giving the navigation bar options original sounding names but people just don’t understand your sense of originality.

 

Respect the meaning of colours. But more on that in a bit.

 

10. Treat copy as a design element.
 
Copy isn’t just about the words, it’s also about how you fit it into the layout and make it support the design itself. As such, strings or block of text should interact seamlessly with the other visual elements on the page.
 
Having dutifully abided by all the laws above, it should stand to reason that you can not and will not use ‘lorem ipsum’ placeholder texts. They seem easy but they don’t represent the actual content and your design will almost always break when afterwards you need to enter the real content, unless you have a clear idea of how long the string of text will be. Also keep in mind that having your site in multiple languages often results in longer word or text blocks as some languages tend to be longer (like French or German). ‘Send form’ in French is something like ‘Envoyez ce putain de formulaire’.
 
Keep your distance, meaning use things like margins and paddings to increase whitespace to a level which is agreeable (see law 13). You shouldn’t reduce distance to stay contained to the boundaries of your screen. Scrolling is a convention too so better to let the user scroll than cram everything in one area so the user doesn’t need to scroll.
 
Pay attention to text alignment. Text should always be left aligned, unless you have short sections of texts (like taglines or promotional writings) which can best be center aligned. Right-aligned is to be avoided as – at least in the Western culture – we are accustomed to read from left to right.
 
Try to avoid orphans and widows. A widow is the end of a paragraph (a single line of text consisting of one or more words) that appears at the top of a column. An orphan is a single word (or syllable) that sits at the bottom of a paragraph of text. Using things like kerning or overhang (the space between letters)  you can reduce the size so the orphan joins the rest of the text, but don’t overdo it so the text becomes unreadable.
 
Balance your copy with graphics, visuals or moving stuff to break the tediousness of text or image alone.
 
Focus attention on buttons as well, they break the tediousness of ongoing text and direct your audience to further engagement.
 
An excellent example of the interplay of all the above elements can be found in this wonderful site I found online.
 
An excellent example of how things are made simple with a beautiful balance between copy and visuals. Should be a guide to us all!
 
 
11. Colour it up.
 

Colours are immensely crucial to your website’s design. They not only make your site attractive but help us to process and store images more efficiently. It can help increase brand recognition and prompt visitors to take action. Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on colour alone.

So start with a good colour scheme. It makes sense of course to use a colour derived from your branding or logo and complement other colours or shades and tints with it. 
 
Basically, your site should have a primary and a secondary colour, the former being the main colour that is derived directly from your brand style and the latter being a complementary colour that matches in your brand’s colour palette. Online tools like Coolors and Paletton let you compose color schemes easy.
 
Colours have meaning. You knew that already. So work with the psychology behind it to subconsciously get your message across. 
 
The meaning of colours.
 
Choose your colours and how they relate to the copy on your site wisely. Putting white text on a light colour hurts readability and thus accessibility. To be sure, you can use tools like Contrast Checker to see how colour combinations are perceived by people with different forms of colour blindness. 
 
12. Create contrast.
 
Contrast in web and interface design is considered one of the five essential visual design principles. The common ground between these principles is that they represent how design elements work together to form a visual entity that users perceive and interact with. One key virtue of contrast in web design lies in its impact on visual hierarchy. It can be created by a variation in sizing, shape, color, or other features. 
 
I could write so much more on the topic but the good people at Elementor wrote a fantastic article about it.
 
The site https://www.mural.co/ is a beautifule example of a good story and a clear logical structure wrapped into an appealing style with enough contrast.
 

13. Worship white.

 

 

It amazes me how many times developers are afraid of a thing called margin or padding. Those are things in coding conceived to make a UI breathe. So why would we choke our designs like that?! Whitespace is the art of pulling things apart just enough to balance the design and give it breathing room. Now, whitespace doesn’t necessarily mean white, it could be any colour. 

 

Consider using white as your background colour. It works best for readability and you can apply any matching colour palette with respect to contrast. A background is what it says it is, and should not distract the user’s attention too much from it. White doesn’t. So, a big advocate for white, but obviously black lives matter too!

 
14. Use authentic images.
 

Authenticity wins every time. It means you should not only have genuine copy but should also invest time or resources in authentic imagery. It can be something simple as a photo of you and your team during a teambuilding. 

 

Don’t you ever dare use stock images! Not only do they seem horrendously familiar to any web surfer between Greenland and South Africa, they cost you and if they don’t cost you, it means you either found a free stock image even more websites use than the paid stock image used by 5 billion websites, or the stock image provider like Shutterstock or Getty Images has found you using one of their images without paying. And then you’ll pay some! Try making your own pictures or hire your 17-year old nephew who thinks he can handle a camera. Or just use stock photos if that doesn’t work. 

 

A beautiful example of an authentic image showing someone who truly works at the organization. Notice how the genuine smile really makes it credible.
 
Laughing people convert. It may sound or look cheesy, but it still holds true that looking at people who laugh will make you happy too. It’s a thing called mirroring. Notice for example that when you’re in a meeting and your colleague folds her arms you tend to do the same thing too. 
 
A truly authentic man (it’s a man who works at this consultancy firm, I know him) who smiles at a client, invites more than any stockphoto would.
 
15. Liven it up with moving parts.
 
Videos attract, always. If Tiktok would be about written text, it would never have left the grottos of Bejing to conquer the world. Videos convert, appeal, provoke emotions.
 
Motion design is a trend in design. It can be as simple as changing the state of a button or text element when hovering over it. It is subtle but catches the eye, makes users remember your site or business better and conveys that your business catches up with the latest trends. It can also help to let you put an emphasis on something. When a user scrolls or hovers over an element, it can make that element stand out.
 
 
Another subtle type of animation is the parralax effect. I’m a big fan of parralax, because if doen right, it smoothens out you web experience and builds the story around you. Again, best to show it using an example.
 
 
16. Don’t forget those edge cases.
 
Take care of those edge cases. An edge case is a case in UX where you did not design a solution for something your user will undoubtedly manage to do, which is break your design. Hello 404 page!
 
Think about easter eggs as well. When done right, these are funny spots in your website that don’t really add to the focus of your story but surprise the user when they accidently land on it. You could treat your 404 page as an easter egg. Instead of landing on a default error page with a dry error message, you could spice it up with some humour. Go to Google, add some search term and click the button ‘I’m feeling lucky.’ That’s also a form of easter egg. It relates back to Law 5 (humour).
 

 

17. Build a styleguide.

 

 

If you respect your business, you respect your branding and expect it to be consistent wherever it’s used. To be sure anyone respects it, you’ll have a styleguide where everything from logo usage to font, colour and effect styles are documented with accompanying values. It guarantees that anyone working with or for your business will maintain the same values and find out how things are to be set up, in what is commonly referred to as your single source of truth. If your designs are made up with a tool like Figma or Adobe Illustrator, every file will link back to your styleguide. Updating that styleguide once will then publish the changes to all linked files, making sure all vales remain the same. 

 

A note on this chapter however. It’s not because it’s placed last in line on the part of design, that it means you should leave it to the very last. To the contrary, it should be something you start with. However, a lot of times your business doesn’t already have one, especially when you business is a smaller one. So styleguides often get made in parrallel with running business, pragmatically as you go along. If you have a logo but it needs updating, you do that updating in your styleguide. When along the way you notice you need some sort of notifications for your website, you add it to your styleguide. 

 

 

 
Letting the taxidriver take you to the party. 
Either you were crazy (or smart) enough to do all of the above yourself, or you teamed up with a web partner who helped you get you to the party. If you went for the latter, I hope your web partner didn‘t start before the above points were clear enough or at least advised you about it. In digital projects, there is this thing called the ‘1/10/100-rule‘. In short, it costs you 1€ to think what your story needs to be or doodle how it needs to look. Concurrently, editing it costs you 1€ per round. Whenever stuff gets built, changing it costs you 100€ or much more. Sadly, a lot of projects start off with the 100€ part of the formula.
 
This last part deals with the stuff developers and marketeers are concerned about, and less the designers. So I won’t dive into it too much because I’ve been writing too much as it is already. I have a life as well you know. But hey, I’m still that good sport you know me for. So here goes a full-blown detailed guide for you so you can impress your web partner with all that crazy shit he didn’t think you’d know:
 
 
18. Your site is a CMS.
 
Your site is a CMS because surely you want to add or edit content yourself and don’t want to be running to your web partner to add a period after that sentence. WordPress is like a common answer to that question. It’s easy, has a large user-base, and thus a large community and because of that, a lot of developers writing plugins for it. If your business is somewhat large (say, a multinational), Drupal would be a more common choice. But really, I don’t want to get into the nasty details about it. If you really want to compare, check it out here.
 
19. Your content is accurate and findable.
 
You want your site and all of its content to be found on the internet. You’re obviously not done designing and building a nice website. The thing needs to breath to live, and it breeds on content and traffic. 
So keep your content accurate and up to date: Google will punish you if you don’t.
And keep you SEO is mind. I could write a whole book about it, but I won’t. If your don’t know what SEO stands for, it’s strategic entity option and deals with the 6 levels of  combined resilience factors your site needs to portray in order to hit the order of action. More info can be found here.
 
20. There is integration with social media.
 
Integration with social media is seamless. Businesses lacking social media integration fail to take advantage of what has been likened to modern day word-of-mouth advertising. This is a link to a company that says they know everything about the topic.
 
21. Make sure your site is responsive.
 
Your website is responsive. It means it’s responsive. That means mobile too! This guy tells you all about it.
 
22. Make sure your site is performant.
 

Your website is performant. Pages load fast and images are optimized. And so much more you can find here, on a website with a name that says it all.

 

 
23. Make sure your site is secure.
 
Your website is secure. Websites built to conduct online transactions, such as ecommerce sites, need additional security measures to protect customer information. To reduce the potential for browser-based threats, businesses must add SSL certificates to their websites.
 
Your forms are secured by captcha. Unless you love receiving spam, your forms should be secured by those random figure or letter boxes. You know what I’m talking about.
 
You have a privacy policy in place.
 
But really, more on the topic by people who actually know more about it than I do.
 
24. You have a domain and a host.
You own a domain name and have considered where to host your site. Do you have your own servers or will you host it with a hosting provider? How much support do you want when things go strange online? Whatever you do, it’s worth spending some resources on a package that includes some sort of support. Really, it makes you feel comfortable. And because they pay me 1200€ per month to promote their business, I would really check Combell if I were you. We hosted all of our sites with them and the service they give is impeccable. And no, they don’t pay me. They don’t even know I’m telling you this.
 
25. Your site has analytics installed.
 
Get some analytics in place to monitor traffic, engagement and conversion rates. Think Google Analytics, which is free (amazing how Google gives us everything free without wanting anything in return. Thank you Google!) And if you’re not the person to be checking this regularly, get someone to do it for you. It might seem tedious to you, but the insights you gain should really help you outperform your closest competitors. The insights from the analytics done on this site, for example, resulted in higher viewing rates than Amazon and Pornhub. I kid you not!
 
A careful reader may have noticed that I didn’t quite feel like elaborating more in the last few chapters. That’s because it’s not in the scope of this article and honestly, my energy level dropped along the way and I couldn’t be bothered to write all that stuff down for you. Besides, the same careful reader knows you can find that shit in about a million other blog articles. Take a look here.  So, now you know everything there is to know. If you have some comments, you know you can drop them in the comments section below. I’ll answer them too if I feel like it. I’m off!
 
A sharp dressed man who just sold every last item of his stock to the willing bonanzas in the room.
 

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